Life. Every step in focus
Independent optometrists Black & Lizars wanted our help to create a really engaging campaign to promote their new varifocal range. Their exclusive partnership with Nikon had created an exciting proposition that they wanted to promote to customers.
Their partnership had created a premium varifocal range offering a better customer experience. Building on these benefits we developed an engaging campaign entitled “Life. Every step in focus”.
The visuals quickly showed the product benefits and we created an integrated campaign that drove awareness through the press and editorial coverage supported by in store POS and promotions.
The campaign saw a 10% increase in varifocal sales during the campaign.
See also
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Pancreatic Cancer ScotlandPancreatic Cancer ScotlandStrategic repositioning to help a wee Scottish charity make a big impact. -
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Capital CruisingCapital CruisingDesigning a brand to anchor the position of a leading UK cruise operator.
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MyrrorMyrrorThe brand and the founders’ mission to empower the app’s users to own their look and become the best version of themselves.
